How Social First content impacted the Digital Landscape in 2024

Throughout 2024, we saw how social media platforms like Instagram, YouTube and TikTok continued to bloom into ‘search engines’ in their own right. Social-first content has truly started to shape customer purchasing decisions on a much larger scale, with video proving yet again that it is no longer just a complementary format in digital marketing but a vital component.

How has Social First content impacted the digital landscape?

In essence, audience behaviour has evolved significantly in 2024. Gen Z users in particular are increasingly engaging with dynamic, video-led content across various social media platforms to inform their purchasing decisions. It is clear that this is not a passing trend anymore but a fundamental shift.

TikTok and Short-Form Video

Gen Z users are drawn to short-form video formats and generally turn to TikTok for research. In response to this trend TikTok continued to expand its search functionality, allowing users to find everything from “how-to” tutorials to in-depth product reviews quickly and easily.

YouTube and Long-Form Content

YouTube mostly attracts audiences who are seeking much more detailed, long-form content to support informed purchasing decisions. Product review videos on YouTube often rank highly for search queries about products and even services.

No matter the platform, investing in platform-specific video content is a must to ensure the core message resonates with the right people, on the right platform, where they are actually spending their time and engaging.

Ready to reevaluate your digital channels with FCDM?

As with all successful digital marketing strategies, continued success depends on consistently reevaluating all digital channels to ensure you are meeting audiences where they are engaging. At FCDM, our experienced digital marketing team understand the mechanics of Social Media Advertising and how best to harness and promote your social first content.

If you feel that we can assist your business in devising a more profitable Social Media Advertising strategy to drive authentic engagement from your video content and promote your business more effectively, why not get in touch with our team today on +353 1 5253188 and see how FCDM can take your business to new heights!