LinkedIn’s New Post Boosting Feature is here!

LinkedIn recently launched a brand-new feature, allowing businesses to boost organic posts, to specifically support increased lead generation. In essence, LinkedIn’s new feature enables businesses to quickly turn organic content into highly targeted ads, in a bid to capture more high-quality leads.

LinkedIn refer to the feature as ‘a lighter campaign creation experience’ for users and it is available for posts with text, single images, events, videos, documents, LinkedIn articles or newsletter articles.

How does LinkedIn New Post Boosting Feature work?

Setting up a lead-focused boost on an organic post is accessible directly from your LinkedIn business page. You will firstly need to select the organic post you wish to boost, proceed to choose the budget, select the desired targeting metrics and campaign objectives and goals. Advertisers can choose to either:

• Get more impressions, if the goal is to reach more people with the post.
• Get more engagement, if the aim is to raise increased awareness to boost overall engagement.
• Get more leads, if the aim is to collect contact information from users to create campaigns with a targeted audience. You will have the option to complete a customised lead form template, where you can select the desired data fields you wish to gather from the user.

Need help with your LinkedIn Advertising Strategy?

This new innovation in LinkedIn may generate a positive impact if used strategically, thus it is important to understand what it might mean for your advertising efforts.

LinkedIn’s latest boost feature brings a wealth of new opportunities and insights for businesses to capitalise on, when aiming to maximise lead generation from the LinkedIn platform.

If you feel that your business might benefit from a highly targeted LinkedIn Advertising Strategy to help drive lead generation and engagement, FCDM can help you! Why not get in touch with us to discuss our Social Media Management packages today!