We have been taking a look at What’s New on Meta so far in 2025.

New feature updates on any advertising platform can be significant and may potentially affect your digital marketing campaigns. Thus, it is important to understand than and what exactly they might mean for your advertising efforts. Here is a quick roundup of what’s new on Meta:

Global rollout of advertisements in Threads App

With over 300 million active users, it has been no surprise to us at FCDM, that Meta have begun to monetise the Threads app. Meta’s has begun rolling out advertisements globally within its feed. Soon, image-based ads will appear between content in all feeds.

Ad placement on Threads will be a default for new campaigns using Advantage+ or manual placements and advertisers will have the ability opt out through manual placement settings.

Dynamic overlays added to Advantage+ Catalog ads

Meta recently added an interesting new tweak to its Advantage+ Catalog campaigns with dynamic overlays. It is now possible to add a price, discount, and shipping labels directly onto your product images. The labels are also styled like stickers to make promotions pop in the Facebook Feed, allowing for more effective visibility, which may help improve ad performance and drive more sales. The four label options are:

• Current price.
• A strikethrough sale price.
• Percentage off.
• Free shipping.

Want to learn more about what’s new on Meta?

At FCDM, our experienced team understand the mechanics of Meta’s apps and how to use them as key lead generating and brand building tools. Our experienced Social Media Management team are regularly experimenting and analysing results using new features, and adapting, optimising campaigns to continually grow our clients advertising ROI’s.

If you feel that we can assist your business in devising a strategy to drive engagement and to promote your business effectively on Social Media, please get in touch today on and see how we can take your business to new heights!

Discover how Meta Advertising can enhance your businesses bottom line, by scheduling a consultation with our experienced team. Get in touch on +353 1 5253188 or email sales@fcdm.ie