What Social Media platforms are suitable for your business?
Written by Deirdre Keon on 13th April 2021
As Social Media advertising continues to become an integral part of the marketing mix, many businesses still struggle to decide where they should place their advertising spend to gain maximum impact.
Although most Social Media platforms can provide unique ways to capture your target audience’s attention, it’s important to evaluate which Social Media platforms are best for your business, that fully align with your advertising objectives.
Each Social Media platform has different features and most importantly, connects with a different audience. Thus, when you are thinking about what Social Media platforms are suitable for your business, or evaluating which platforms are still relevant to your target audiences, there are some key elements to consider before deciding on where best to place your valuable resources.
Instagram is owned by Facebook and is a more visually driven app, attracting a younger demographic. Half of users are 18 to 35 years old. The challenging part of Instagram for many businesses lies in its core focus which is visual content. For many online retailers this is available in abundance but many businesses simply don’t have ‘Instagram-ready’ products or services and can’t easily be depicted in an image. But with a little creativity and strategic planning with our experienced digital team at FCDM, you’ll find there’s plenty you can post on Instagram, regardless of your industry or service offering.
No matter how big or small your business is, if you know who your ideal customer is, you can target them through Facebook. Facebook Advertising campaigns can be tailored to suit any budget and you will have the ability to place highly relevant ads and videos in front of your desired audiences. This coupled with the platforms ability to humanize brands makes Facebook universally applicable for nearly every business on the planet! Facebook also offers a variety of eCommerce features and continues to add new customisation options regularly, making it the perfect solution for retailers and online stores of any size.
Twitter had shifted its focus in recent years, and it has become a leading source of news for many online. 28.4 percent of global Twitter users are aged between 35 and 49. Politicians leverage it for driving their campaign agendas and media organizations break news events and top stories on the platform daily. Non-profits and NGOs also find it useful for communicating their message effectively to large audiences. However, Twitter still boasts a highly engaged B2B audience and there are several types of Twitter advertising options to help you to reach specific goals that can fit into your B2B Social Media Marketing strategy.
Pinterest has become the go to place for many to browse new recipes, find wedding planning tips and has even become a hot spot for DIY enthusiasts who are looking for inspiration. In fact, 77.1 percent of Pinterest audiences are female. For visually driven businesses, such as wedding dress shops, florists, chef and foodie blogs, clothing, shoes and accessories, Pinterest is the ideal location to spend some time posting. Essentially, it’s a powerful, visual search engine where users can easily “pin” links that inspire them and it can be a useful platform for generating referral traffic to your website.
LinkedIn allows your business to gain a place in your professional community, build brand awareness and connect with a large and diverse audience. Most suitable and effective for B2B, LinkedIn boasts over 690 million professionals who are actively engaged on a daily basis. 60.1 percent of global LinkedIn audiences are between 25 and 34 years old, followed by 17.5 percent who are 35 to 54 years old. LinkedIn ads can yield high-quality leads for your business and offer larger niche targeting options, making LinkedIn an ideal solution for most B2B companies. Many businesses also find LinkedIn advertising useful for recruitment purposes, especially for more specialised sectors where the candidate pool can be limited.
Need help with evaluating what Social Media platforms are suitable for your business?
Understanding the differences between each platform and how you can best reach your business’s demographic is the key to successful Social Media Marketing. FCDM can help you to define which digital channels best fit to your business needs and goals, when deciding what Social Media platforms are suitable for your business. We understand the dynamics of each and how best to harness the power of Social Media Marketing to get the most impact out of your advertising budget. Why not get in touch with our experienced digital marketing team today to start the conversation on how we can help you achieve your online advertising goals!