Top tools for tracking your Google Reviews in 2023

Whether you are B2B or B2C, online customer reviews greatly influence the way people interact with your business, both online and offline. Tracking your Google Reviews regularly is imperative, as reviews are important for several reasons. They can not only have major implications with their ability to affect your website SEO and ranking but equally impact on the purchasing decisions of your potential customers. Here are some top tools for tracking your Google Reviews:

GMB Everywhere

GMB Everywhere is a handy free tool for keeping track of the number of reviews you have received. This tool will also show your average rating, helping you to easily keep a close eye on your average ratings and show if it is increasing or decreasing. It’s always a big plus if your average rating is continually increasing and shows that your customers are happy! However, it if its noticeably decreasing, it’s important to do a manual audit your reviews to determine what you might need to change or improve in your business.

PlePer Local SEO Tool

While there are many other top tools for tracking your Google Reviews, PlePer is an interesting one that can keep you informed about your competition. In this handy tool, you simply enter a keyword, and PlePer will tell you the average number of reviews and the average rating based on the businesses listed. Monitoring this will help you to see if you need to implement a strategy to generate more Google reviews (to keep up with your competitors) and it can also help you to track what your average rating is compared to your competition in the market.

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