Impactful video content has proven to be a valuable marketing resource for many businesses. Optimising your video content for Google Search is vital and often overlooked.

Google recently updated its video, best practice SEO guide. In essence, the guide provides clear advice from Google on how to optimise your videos, to ensure that they perform optimally in Google Search.

Impactful video content has proven to be a valuable resource for businesses. Helping to increase conversion rates and build trust with audiences, especially in the social media realm. However, video content can also help to improve organic rankings on Google. As more and more businesses continue to invest in developing video content for their digital marketing strategies, making sure videos are optimised for Google search is essential and often overlooked.

Here are some key recommendations when optimising your video content for Google search:

Create a dedicated website page for video

As a starting point, Google recommend placing your video on its own dedicated website page. Making sure the video is placed in the most prominent area of the page is paramount and the video should be placed as the prominent subject too. Adding the video title and a detailed video description is also recommended to ensure optimal page optimisation.

Make it Public

Ensuring that each video is available on a public web page is paramount. When creating and optimising the new page, make sure the page is not blocked by robots.txt or by a ‘no index’ robots meta tag, thus helping Google to find and index your page easily. Google recommends that the video file should be available at a stable URL.

Multiple locations for your video

Using the same video in other areas of your website is still acceptable and generally, won’t be flagged as duplicate content. Including the same video on both the dedicated page and its original page supported by other information, like a blog or product information page, is beneficial and can gain even more exposure for your video.

Need an SEO Agency in Dublin to help with optimising your video content for Google?

If you are looking for an experienced SEO agency in Dublin, who can help you with optimising your video content for Google Search and developing a winning content marketing strategy, why not contact our experienced team today to find out how FCDM can take your business to new heights!