Maximising your Google Maps Presence can help to boost local visibility and drive more in-store visits.

If your business is reliant on in-store visits, it’s more important than ever to claim and optimise your business on Google Maps. With the recent changes to Google Business Profile guidelines and updates for how users search for places, much has changed within Google Maps.

The way users now search for businesses, alongside Google’s new approach to highlighting Maps placements within search results, makes it vitally important to have a savvy listing when it comes to maximising your Google Maps presence. Here are some practical tips for maximising your Google Maps presence to boost local visibility and drive more in-store visits:

Claim Your Storefront

Firstly, you must claim storefront within Google Business Profile to get in front of users in organic format and to promote the storefront if you are using Google Ads.

As Google suggests, to claim your business through Google Maps you can follow these simple steps:

• Open the Google Maps App.
• In the search bar, enter the business name and choose the correct one.
• In the Business Profile, select ‘Claim this business’ and select ‘I own or manage this business’.
• Select a verification option and follow the steps.

Optimize your Google Business Profile

Ensuring that your business profile is kept up to date regularly is vitally important. Thus, making sure that your opening hours are up to date, ensuring there is a link to your website and the correct phone number is listed and showcasing other important business information, are all important components when it comes to a customer deciding to visit your business.

Manage your Google Reviews

Regularly checking and replying to reviews is key to maximising your Google Maps presence. Reviews do more than just help the visibility of your listing and attract potential customers, they are also an excellent brand awareness and SEO tool for your business.

Consider Google Ads to further promote your Google Maps Listing

While claiming and optimising your business on Google Maps can significantly boosts local visibility organically. you can quickly and effectively leverage Google Maps to grow your business with Google Ads. If you are considering running Google Ads, there are additional features in Google Ads to make the process quicker and easier to run ads on Google Maps.

Looking for a centralised digital marketing agency to manage your Google Ads and SEO campaigns?

Working with one centralised digital agency like FCDM, can help to ensure that your PPC and SEO campaigns are aligned and ensure that your overall digital marketing performance is running at optimal levels.

If you feel that your business could benefit by working with Ireland’s leading digital marketing agency in Dublin, feel free to get in touch today on +353 1 5253188 to discuss how FCDM can help take your business to new heights!