Nothing should be overlooked when it comes to improving your Search Engine Optimisation and focusing on long tail keywords has proven to be great SEO tactic.

At FCDM, we effectively help businesses of all sizes with their individual SEO strategies, some of whom benefit greatly by capitalising on the benefits of identifying long-tail keywords, relative to their industries.

What Are Long Tail Keywords?

Long tail keywords are those three and four keyword phrases which are very specific to whatever product or services that you offer. These keywords can give you an easy way of earning higher search engine rankings are they especially valuable when they are incorporated into your onsite SEO, blogs and overall content writing efforts. There are lots of long tail keywords that have very little or even no competition because they can be either brand new search terms and may not be found in keyword tools, for various reasons.

Where can you find Long Tail Keywords?

Although there are a number of keyword search tools available, where you can begin to harvest keywords relative to your business, FCDM believe that long tail keyword research is best done manually. Keywords tools, although incredibly useful, may not return the results because of search volume tunnel vision in some cases.

The key goal is to target lengthy, highly-specific keywords that actually indicate that the user knows what they want and is ready potentially to buy or get in touch. As we know, it is actually much easier to convert a visitor into a paying customer, if they land on a page that directly addresses their query. So making sure your content is well thought out when using your new keywords in new blogs is vital to make sure that you are addressing the query head on.

One of the easiest ways to find long-tail keywords is to simply open a Google search window and then start typing! With Google’s autocomplete feature, Google suggests some keywords for you based on the first or second word that you put into the search bar. Secondly, if you scroll down to the bottom of the page where it says, ‘Searches related to’ you might also find some nuggets there too!

Put simply, If you don’t have a long-tail keyword strategy, you may be missing out on attracting valuable traffic and conversions.

If you are looking to partner with an experienced Digital Agency in Dublin who can improve your website ranking and overall online exposure, FCDM can help you! Get in touch with our experienced team today to find out how FCDM can take your business to new heights!