Enhancing SEO with competitive research and where to begin.

When it comes to enhancing SEO with competitive research, it’s important to dedicate time each month to reviewing your key competitors. Here are some top tips to get you started when reviewing and monitoring your competitor’s online:

Tune into Social Media

Take time to tune into your competitors Social Media channels. Can you identify any trends or themes? What is the frequency of their engagements? Are they responsive to comments and reviews?

Website Review

Spend time looking at their website and evaluating the information architecture and structure. Is the user journey strong and is the website easy to navigate? Is it easy to purchase something or make direct contact? Compare it to your own website and note any differences. Do they have a strong search ranking for any keywords or key phrases in particular?

Sign Up To Newsletters

Sign up to receive your competitor’s newsletter. You can then evaluate the frequency of your competitor’s newsletter mail outs, review special offers and generally evaluate their newsletter content.

Content Review

Conduct a detailed analysis of news articles, blogs and projects/case studies on your competitor’s website. Note any content and keyword gaps that may exist with your own content.

Online Reviews

Take some time to go through some of their customer online reviews. What are their response times to both positive and negative online reviews? Are there trends appearing with regards to any areas of superior advantages compared to your offering? Are there recent trends in customer dissatisfaction? Try to identify strengths and weaknesses here, across a variety of areas.

When it comes to enhancing SEO with competitive research, it’s important to implement the key findings as soon as possible. If you can find where competitors are less popular with their audiences, you can evaluate what type of content that may be keen to engage with quickly.

One brief example would be if If you have found that your key competitor is poor at customer service and support recently, incorporating focused website and blog content about your excellent customer service offering will be beneficial. Ensure too that your customer service rating is highly visible in your onsite SEO and clearly visible when you arrive to your website. This can be achieved by adding your review ratings to your website homepage for e.g. Trustpilot, Trip Advisor, Facebook or Google Business feeds. Highly visible testimonials can also be considered. Make sure that your website makes getting in touch for customer support and service a breeze!

Need help enhancing SEO with competitive research?

If you need help enhancing SEO with competitive research, our SEO team in Dublin can help you. At FCDM, will strive to ensure that your business website achieves growth in traffic, leads and in turn revenue. Why not get in touch with our experienced digital marketing team in Dublin today to find out how FCDM can take your business to new heights!