Google Business Profile: New Features to Boost Engagement
Written by Deirdre Keon on 27th November 2025
Boost local ranking and engagement with Google Business Profile’s new features!
Google has recently rolled out some new features that support scheduling and multi-location publishing, making it much easier for businesses to manage their content flow output. Here’s a round up of some of the most important features:
New Post Scheduling Feature
Now, when you add a new Google Post within Google Business Profiles, there is a new option to “schedule this post.” You can then select a date and time for when you want the post to be scheduled.
Multi-location publishing
Where the business has multiple locations, its is now possible to copy over Google Posts to some or all of those locations. In essence, one single post needs only to be created and can be applied instantly to multiple business locations in one click, saving so much time and resources compared to the previous process needed.
Scheduling posts on Google Business Profile offers several benefits for businesses:
- Consistent Online Presence – Planning and maintaining a steady stream of updates without needing to log in daily, helps to keep your profile active, which signals to Google that your business is engaged.
- Better Engagement – Timely posts about promotions, events and seasonal offers can reach customers when they’re most relevant, thus increasing chances of appearing in local search results during peak interest periods.
- Improved SEO & Visibility – Regular updates can boost your local ranking because Google favours active profiles. In essence, posts with keywords and images help attract more clicks.
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Working with one centralised digital agency like FCDM, can help to ensure that your PPC and SEO campaigns are aligned and ensure that your overall digital marketing performance is running at optimal levels.