Evergreen content is any content that keeps drawing in traffic for weeks, months and even years after creation.

Evergreen content is the gift that keeps on giving! In essence, it is content that remains relevant, useful, and discoverable, bringing in new users long after publication, while encouraging readers to return again and again. Overall, evergreen content can help to lower cost per acquisition over time and support you efforts when building a portfolio of strong brand assets that can be used time and time again.

Some examples of evergreen content formats would be:

• How-to guides
• Checklists
• Troubleshooting blogs and articles
• Beginner’s guide
• FAQ section/page
• Explainer blogs
• Glossaries

What are the benefits of Evergreen Content?

When you create a valuable piece of evergreen content, for example, in the form of a website article, various benefits are to be expected. First and foremost, it will generate an ongoing and sustainable stream of organic traffic, as well as strong, reliable and clean backlinks for SEO. The content may also be suitable for repurposing in other formats like in guides, a blog post that lists tips, downloadable checklists or for creating a step-by-step video tutorial. The possibilities truly are endless! It can in addition help to set the tone for supplementary content, helping to continually reinforce your brand’s topical authority online.

How to create successful Evergreen Content?

When content planning, it is vital to conduct in depth research to identify potential high performing topic areas for development. Key questions need to be asked like, will this topic remain relevant all year round and does it support our business goals and objectives? Extensive keyword research is a must, in addition to analysing search volumes, to make sure the topic is searched regularly, not just during seasonal spikes. It’s vital to not go too ‘broad’ on the topic. You still need to align it closely to your unique brand and SEO strategy. Finally, you might consider revisiting stats to see how well similar topics have performed on your website previously, before making the final investment decision to produce the piece of content.

Need help with your Digital Marketing strategy?

Evergreen content is essential for any long term SEO and brand strategy. Focusing on evergreen content opportunities should be a key element on your agenda, as you build out a winning content strategy.

At FCDM, will strive to ensure that your website achieves consistent growth in traffic, leads and in turn revenue. Why not get in touch with our experienced digital marketing team in Dublin today to find out how FCDM’s expertise can take your business to new heights!