There are many Google ranking factors that impact on your website ranking but local search ranking factors are vitally important to consider.

Some local search ranking factors are significantly more important than others, but knowing which ones are the most important and where to focus your attention can be a challenge.

Here are some top actions that you can take to make sure that the most important local search ranking factors are considered when optimising for local SEO:

Google Map Pack Optimisations

Google Map Pack makes it easier for users to find specific businesses on Google Maps or to browse businesses in a selected category. The Google Map Pack allows you to easily add your business contact details, address, a link to your website, your opening hours, optional pricing (if applicable), photos, customer reviews, and more. While a key local search ranking factor will be based on the proximity of the ‘physical’ address to the point of search (near me searches), there are some further enhancements that can be added to help broaden your visibility across map searches:

• Try adding some suitable keywords to your Google Business Profile on the title/name.
• Add additional Google Business Profile categories, don’t just stick to one!
• Ensure that you have correctly verified all information in your Google Business Profile.

Local Search Ranking Website Optimisations

Now that you have optimised your Google Business Profile, its time to ensure that your website is optimised for local search ranking factors too. Here are some top tips to get your started:

• Ensure you have a dedicated page for each service that you offer.
• Incorporate internal linking across your website.
• Only allow high quality and high authority inbound links to be associated with your domain.
• Try to include some inbound links from locally relevant domains.
• Make sure to include relevant keywords across your entire website.

Looking for an experienced SEO Agency in Dublin?

The Google algorithm is ever evolving, and it is important to be aware of what Google is seeking to gain and maintain strong organic rankings. Adapting your SEO strategy regularly is vital and regular SEO reviews and testing should be at the forefront of your SEO strategy.

If you need help with managing your Search Engine Optimisation efficiently, our SEO team in Dublin can help you. At FCDM, will strive to ensure that your business website achieves growth in traffic, leads and in turn revenue. Why not get in touch with our experienced digital marketing team in Dublin today to find out how FCDM can take your business to new heights!