Is Facebook Advertising Still Effective?
Written by Deirdre Keon on 8th October 2019
There are many elements to consider when launching digital advertising campaigns, from potential reach to ad creative and sometimes it comes down to cold, hard numbers. Today we discuss the recurring question of: Is Facebook Advertising still effective?
Facebook continues to be ‘fertile ground for advertisers’ across the board, with News Feed ads outperforming all other ad units, according to a recent report. The report looked at Facebook and Instagram ad performance for more than 140,000 branded accounts during the second quarter of 2019 and found that 60% of the total ad spend on Facebook and Instagram is going to Facebook News Feed ads.
The Socialbakers report found that Facebook News Feed ads averaged a 1.7% click through rate followed by Facebook suggested video ads which earned a .75% CTR.
So is Facebook Advertising still effective? Put simply…yes!
Facebook continues to prove itself, is still delivering strong and sturdy ad results and continues to innovate. The most recent update sees a new feature that allows businesses to drive Facebook, Instagram and Messenger Stories ad traffic to start conversations on Messenger.
There are 40 million businesses active on Messenger worldwide, which has a user base of more than 1.3 billion, according to Facebooks latest figures.
Users can swipe up on Stories ads that have the new ‘Send Message’ call to action to start a conversation with the business in Messenger without leaving the app they are in.
This integration adds another engagement mechanism for Facebook advertisers and could be particularly appealing for businesses with longer conversion cycles. This feature is available to businesses with Messenger templates set up in their Facebook Ads accounts.