Mobile search is the fastest growing search, especially for people looking for local goods, services and businesses. Voice search is used to find immediate answers and relies upon a voice query while SEO is initiated from a typed text search in a search engine.

In voice search, there are only three top results for mobile and one result for smart speakers, so aiming to rank at the top should be a top priority for all businesses. Hence, optimising for voice search is vital in order to get ahead of the curve.

What is Voice Engine Optimisation?

Voice Engine Optimisation (VEO) is Chatmeter’s trademarked term for voice-based search engine optimisation. VEO entails optimising content, location and your brand information to increase your likelihood of powering voice search results.

Where are devices sourcing their information from?

• Cortana, which is the built-in voice search tech for Microsoft computers, is powered by Bing.

• Google devices pull data from Google properties first – maps, YouTube, rich results, knowledge graph, etc., so it’s essential to align with Google assets.

• Amazon Alexa is partnered up with Yelp.

• Siri sources information from Apple Maps.

How can you begin the process of Voice Engine Optimisation?

• Optimise your business listings.

Optimising for local voice engine search, like in SEO, will be a prominent lead generation tactic. The local reach with voice search depends on the physical proximity of the users to your business.

• Maintain fast website loading speeds.

If it takes longer than 5 seconds to load, then your website might affect your voice search opportunities. The best time should actually be under 3 seconds. Voice search users are looking for immediate results, so look at your site’s loading speed regularly and ensure that it remains efficient.

• Build new content and focus on asking questions and providing answers.

The majority of voice search answers come from featured snippets. It is important to create content in the form of an FAQ page that answers questions to drive conversations at an easy reading level.

Our extensive experience in assisting our clients with optimising their strategies for Voice Search, ensures the specialist skills needed to execute effective and profitable digital strategies. If you are looking to partner with an expert team to help with your Voice Engine Optimisation and drive new business, feel free to get in touch today on +353 1 5253188 or email sales@fcdm.ie.