Potential customers will look at reviews from many different trusted review sites to make considered buying decisions.

We often get asked by our clients here at FCDM, if Trustpilot reviews are as important and significant as Google Reviews and in today’s blog we explain why the answer is, absolutely! The fact of the matter is, is that potential customers will look at reviews from many different trusted sites to make considered buying decisions.

Why are Google Reviews Important?

When it comes to building and maintaining organic rankings, reviews on Google are pivotal for boosting your local listing visibility, which in turn ensures that your customers are more likely to see them.

However, not all of your customers may choose to leave reviews directly on Google for various reasons or might simply prefer to use other review sites like Trustpilot to give their feedback.

Hence, it is important to note that Google also has the capability to rank businesses based on phrases that appear in reviews from a multitude of sources like Yelp, Trip Advisor, Amazon and other sites like Trustpilot.

What Review Sites Are Right For My Business?

The importance of each review site depends on the type of business you have and the type of search that the consumer is performing. Amazon is normally a source for product reviews and Yelp are sources for reviews of local businesses but Trustpilot is primarily a source of reviews of companies.

What is Trustpilot?

Trustpilot is a consumer review website founded in Denmark in 2007 which hosts reviews of businesses worldwide. With over 270,000 businesses reviewed and 1.1 trillion ratings and reviews displayed in Google annually, companies use Trustpilot to establish credibility and improve their reputation.

• Over 3 billion Trustpilot review impressions every month
• 1.2 million new reviews are posted on Trustpilot each month
• Trustpilot has more than 400 million Google impressions per month on average

So in summary, reviews on Trustpilot matter greatly because Google is also looking closely at other sources outside of its own reviews. As Google continue to mine reviews from multiple sources to find popular keywords, Trustpilot reviews provide additional opportunities for your business to appear in even more searches.

At FCDM, we continue to assist a large portfolio of retailers around the globe to adapt to the changing digital landscape by maximising online sales opportunities, in order to meet the changing needs of their diverse customer base. We are Ireland’s leading digital agency and are passionate about driving continual results for our clients.

We are always interested in meeting with new businesses who are looking to grow  Contact our digital agency team today on +353 1 5253188 to discuss how we can take your business to new heights!